A sneak peak inside the world of social media marketing with NTR apprentice Daniel for #LoveTheatreDay2017
Date Created: 1st Dec 2017
#LoveTheatreDay2017 has become a social media phenomenon! Celebrated around the world, it hopes to inspire people to find out more about their local theatre, consider a career in the arts, and to build a lifelong habit of going to the theatre. Daniel explains how they celebrated #LoveTheatreDay at New Theatre Royal in Portsmouth…
During the last month of my apprenticeship at New Theatre Royal Portsmouth, we decided to run a marketing campaign on Love Theatre Day (Wednesday 15th November 2017).
#LoveTheatreDay was created by Mar Dixon to celebrate Theatre around the world and this year it was run in association with The Stage who put together a helpful pack of social media suggestions. Before the day, I set out a plan of what we were going to post, on what social media, and when. This consisted of boomerangs, short clips, longer videos, and photographs of the various events that were going on in the theatre. From 10am-12pm the theme was #backstage and so we posted an aerial photo of our theatrical rigging system which allows the stage crew to hoist things such as curtains, lights, scenery, stage effects and even people, quickly, quietly and safely!
Throughout the day we had a brilliant clowning workshop with artist Paul Vates. He taught the NTR Players how to release their inner clown by working with modern clowning techniques- the likes of Mr Bean, Basil Fawlty and Frank Spencer. They had a day long workshop to get to grips with these before sharing four short performances which were very funny!
In the run up to #LoveTheatreDay I decided it would be a good idea to invite a couple of BA Drama & Performance students from the University of Portsmouth to help out with social media and photography on the day. During their day they were given a short tour around the theatre and were privy to a few conversations with staff about what it was like to work in an arts venue. I think they found it really interesting and useful, especially the first year student who had never visited NTR before so it made the theatre more accessible to her (and possibly other students).
Some of the content we posted on the day was created beforehand which took some pressure off of the actual day as we had content ready to go. This included two short videos, one created by me which focused on why we #LoveTheatre. You can watch my video here.
I really enjoyed the day as there were plenty of things going on in the theatre to post about and we ended up filling the day from 12pm – 4pm! I’m glad that I had the opportunity to join this campaign as it gave me a better insight into how to do marketing for a mid-scale theatre, and I’m also glad that the theatre was given the opportunity to push their social media. I hope that this day becomes a yearly event for New Theatre Royal Portsmouth.
Words: Daniel, Level 2 Apprentice, November 2017