Priority Places: Using Personas to Support your Activities

Priority Places

This course is fully funded for those who live/work in Arts Council England's Priority Places covered by Artswork's NPO.

You qualify for a fully funded place on this course if you live/work in the eligible areas, which you can view on a map here.

Course overview

In this course, you'll learn how to develop personas—fictional profiles that represent the characteristics, needs, and goals of your target audience. These personas will help you better understand who you are designing for, ensuring that your products, services, projects, and activities resonate with a wider range of people.

Whether you are involved in project development, product design, audience engagement, or community consultation, this course will provide you with the tools and techniques to create personas that lead to more user-friendly and accessible outcomes.

Duration: 1-2 hours

What you will learn

• The Basics of Personas Understand what a persona is and why it is a critical tool for any project or product development.
• Gathering Information: Learn how to collect and analyse data to inform your persona creation process.
• Creating Detailed Profiles: Step-by-step guidance on how to build personas that reflect the diverse backgrounds, motivations, and barriers of your audience.
• Applying Personas to Your Work: Discover how to use personas to shape your projects and ensure they meet the needs of your audience.
• Case Studies and Practical Examples: Explore real-world scenarios where personas have been successfully used to improve engagement and accessibility.

Why personas matter

Creating personas allows you to step into the shoes of your audience, considering their goals, challenges, and motivations. This understanding can help you to:

• Increase Accessibility: Design products and services that are welcoming and usable for everyone.
• Enhance Engagement: Create content and experiences that resonate with diverse groups.
• Drive Inclusion: Ensure that your work reflects and respects the varied backgrounds of your stakeholders.

Who is this suitable for?

This course is ideal for professionals in the arts, cultural organisations, community groups, education, and public services. It is particularly useful for those involved in designing or delivering projects, programs, or products that require a deep understanding of the audience.

Course format

The course is delivered online, allowing you to learn at your own pace. It includes a mix of instructional videos, interactive exercises, and downloadable resources to help you create and implement personas effectively.

This course is brought to you by the expert trainers at Artswork Professional Development, who are proud to share their decades of experience of personal and professional development within the creative, cultural and heritage sectors. 

What others are saying

"Very user friendly, easy to follow, and an interesting insight into how I can better understand those I wish to engage with."

Enhance your audience engagement and project outcomes. Enrol today to create more impactful and inclusive work!