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A young woman smiles outside on the street as she holds up a camera. A colourful mural is behind her.
14 May 2026

The launch of our ​‘What If?’ Campaign

We have launched our national campaign, ​‘What If?’ campaign, calling for creativity to be prioritised for children and young people.

A young woman stands outside looking down at the ground. She looks sad and apprehensive.

For too many young people across the UK, doors keep closing. What if we could change this through creativity?

Almost 1 million young people are not in employment, education, or training, with many struggling to progress into careers that they’ve studied and trained for. As of March 2026, its estimated that around 4.5 million children and young people are living in poverty in the UK, with data also suggesting more than half of young people are anxious about their future. 

The social impact from creativity is needed now more than ever, not just for the benefit of our communities, but to open doors and offer hope to children and young people.
A young man and woman draw on paper that is stuck to a wall

We’ve worked with over 30,000 young people and know that:

- 90% feel heard when taking part in creative opportunities

- 82% said that their confidence improved

- Creativity helps develop soft skills, confidence and resilience, all of which helps personal and or professional development

Watch our 'What If' video

The Breakthrough Programme has allowed me to grow professionally without fear of judgement, pressure or making mistakes in the workplace. My confidence has developed massively throughout the process, and I am now able to open doors for myself more than ever, applying for new roles and putting my work into the world knowing that I belong in creative spaces.
A young man smiles at a peer with a mural in the background

Before getting involved with Artswork (at Playland), I honestly didn’t feel like there were many opportunities out there for someone like me. It can feel like doors are shut before you’ve even had a chance to knock. Being part of Playland has completely changed that. It’s given me real skills, communication, teamwork, confidence, and shown me that I’m capable of more than I thought. Working with people from all different backgrounds has opened my eyes to what’s possible and made me feel genuinely excited about my future.
Find out more about the campaign

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